Before few years, the way bullet charts came as a new candidate for KPI reporting, motion graphics based data analysis is coming up as a new visualization for data discovery. When you have a set of attributes of an entity, and you want to analyze individual and group entities changing over a scale, typically time scale, motion graphics based analysis can be a very effective tool.
This statement may sound very confusing to interpret and digest, but can be better understood by this example. For ex, when you have a trend analysis report, you have the entire trend on a graph. If you want to study trend step by step, that is possible only in your mind but not on the graph on which trend is displayed. If you want to see trend step by step, you need to keep changing the scale of the graph and keep on increasing the same to study it step by step.
I suggest to check out the following from the demo:
3) Click on a few random countries in the bottom-right. It acts as parameters to the bottom chart.
4) Watch out the tooltip of the countries, and see the visual of the tooltip.
There is much more to explore, and I leave the rest of the exploration to the delight of the readers.